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Blog posts of '2026' 'September'

The Account Health Score HubSpot Can't Calculate: Using SQL to Surface Churn Signals Across Activity, Tickets, and Deal History
Your CSM notices that Acme Corp hasn't responded to two check-in emails. They log a manual task in HubSpot, flag the account for review, and put it on the next weekly team agenda. By the time that meeting happens, Acme...
The SQL Behind the Answer: Why Revenue Leaders Won't Present AI-Generated HubSpot Numbers Without an Audit Trail
The Quarterly Business Review (QBR) is two days away. Your RevOps analyst has spent the past month using AI-generated analytics to answer every major pipeline question: weighted forecasts by rep, stage velocity across...
HubSpot Forecast Accuracy by Rep: Why You Can't Know Whose Commits to Trust Without SQL
Every quarter, the same question surfaces in the revenue forecast meeting: is this Commit number real? HubSpot shows $2.1M sitting in the Commit stage. Three of your eight reps account for most of it. The system assigns...